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WRITER, 2x FOUNDER, COMMUNITY BUILDER, BRAND MARKETER, STYLE-OBSESSED  ​

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Now that we've gotten the buzz words out of the way...Natacha focuses on building and growing businesses and brands at the intersection of community, content, and commerce. Occasionally she shares musings, curiosities, and personal essays about becoming on her Substack, Gate Changes. 

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For the past six years she has worked at brands such as Nike and Madewell, leading teams across marketing and innovation functions bringing to life global campaigns.

 

At Madewell, she lead the brand through significant change and evolution — from launching collaborations with Dakota Fanning and Alexa Chung, to 360 integrated denim campaigns that were lit up Times Square and Tik Tok, to launching Well Said, one of the first brand-owned Substacks.

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At Nike, she proved that community is not just a nice to have, but a critical growth strategy. She developed globally adopted digital tools, store experience frameworks, and store associate playbooks to build deeper relationships with customers offline to online. She went on to architect the brand's official global community strategy integrating it with the 160M member loyalty program. 

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In 2020, she co-founded BasBlue, a Detroit-based non-profit organization dedicated to providing access, opportunity and economic growth to women and non-binary individuals. Inclusive of a 11,000 square feet of meeting space including a cafe and bar, a diverse community of over 700+ paying members, annual fellowships + scholarships, BasBlue has awarded over $450,000 in grants and funding to local entrepreneurs and the next generation of business leaders.

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In 2016, she co-founded Doyenne - a national community of 2,000+ women - hosting dinners, conferences, and educational seminars with leading women around the world from Gloria Steinem, to Patrisse Cullors (Black Live Matter), to Nina Shaw (Times Up), Kara Nortman (Upfront Principal + Angel City Founder), Sunny Hostin (The View), alongside brand partners such as TED (Women), Delta, YouTube, Diageo, and Nike. 

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Doyenne was acquired by AllBright in 2018, where she served as the US Vice President. Born out of the UK, AllBright is a collective of physical clubs, a digital community, and a subscription-based content platform, made by and for the working woman. During Natacha's time at AllBright, she led the brand's international expansion opening its first international club in West Hollywood, CA, and growing the team to over forty employees. In addition to managing AllBright's US operations and market launch, she inked strategic in-club partnerships with leading brands, adopted the AllBright Academy for a US audience, launched the AllBright's first retail line, and helped raise the company's largest round of capital totaling $18.8M.

 

Prior to Doyenne, Natacha worked at CAA, memBrain, and Halston, driving brand strategy, developing campaigns and leading strategic partnerships for Fortune-100 companies such as UBS, Keds, Logitech, Sperry, Hasbro, Intel, McDonald's, and Diageo.

 

Natacha's writing and work has been featured in The New Yorker, The Hollywood Reporter, Vogue, The New York Times, Huffington Post, Harper's Bazaar, The Financial Times, Billboard, AdWeek and Forbes. 

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She values insatiable curiosity and unrelenting honesty, and tends to talk quite fast when she is excited. 

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And now that she is done speaking in the third-person, she hopes you will enjoy at some of her past work...